Insurance News Details

Ageas Federal Life Insurance Appoints Erum Kidwai as Chief Marketing Officer

(27-May-26   14:25)

Erum Kidwai has been appointed as the chief marketing officer at Ageas Federal Life Insurance. Kidwai, who has been with the company for over 14 years, most recently held the position of senior vice president and head of marketing.

In his new role, he will continue to manage brand, digital marketing, channel marketing, customer experience, and communication functions. His career spans more than two decades in insurance, financial services, and media.

Kidwai's extensive experience includes leading initiatives in brand building, customer engagement, retail activation, and digital marketing for Ageas Federal Life Insurance.

Prior to his tenure at Ageas Federal Life Insurance, he served as AVP ' brand activation and visibility at Canara HSBC Oriental Bank of Commerce Life Insurance Company.

In his expanded role as CMO, Erum Kidwai will continue to oversee key marketing and communication functions. These include brand strategy, digital marketing efforts, and channel marketing initiatives. He will also remain responsible for customer experience and overall communication strategies for the company.

Over his 14 years with Ageas Federal Life Insurance, Kidwai has been instrumental in developing and executing various marketing strategies. He has a proven track record of leading successful campaigns that have contributed to the company's growth and brand presence. His leadership has been evident in initiatives aimed at enhancing customer engagement and expanding the company's reach.

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